Trade publication EDN prints story with all our key messaging:
Author Archives: Spencer
Earned Media in EDN for Parade Technologies
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Posted in Client Media Placements
Tagged EDN, press release, public relations, Silicon Valley, USB
My Client–Invest Sweden–Announces Big Facebook Investment
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Posted in Client News Releases
Tagged Facebook, Horowitz, Invest Sweden, PR, press release
Parade Tech–my client since 2008–has successful IPO
Parade Technologies, a silicon valley-based semiconductor company, had a successful initial public offering (IPO) on the Taiwanese stock market this week. Parade has been my PR client since 2008.
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Posted in Client Media Placements
Tagged EETimes, IPO, press release, public relations, Silicon Valley
My Client Uniquify Scores a Great Profile in Electronic Design Magazine
An extensive Q&A on my client’s latest technology patent gets published in Electronic Design Magazine. Read the complete story: Self-Calibrating Memory Controllers
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Posted in Client Media Placements
Tagged Electronic Design, IP, press release, public relations, Silicon Valley
Public Relations: Client White Paper Gets Page-One Coverage in ExtremeTech
I negotiate ‘page-one’ coverage for public relations client VESA (Video Electronics Standards Association). The Association’s DisplayPort white paper gets ‘above-the-fold’ featured billing.
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Posted in Client Media Placements
Tagged case study, DisplayPort, ExtremeTech, HDMI, Horowitz, public relations, Silicon Valley, submitted article, VESA, white paper
Public Relations Client Covered in Korean Trade Press
Public Relations client Parade Technologies gets coverage in the Korean trade press for their latest DisplayPort silicon.
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Posted in Client Media Placements
Tagged DisplayPort, EETimes, Horowitz, Korean Trade Press, LVDS, Parade Technologies, press release, public relations
Public Relations Client Covered in European Trade Press
Public Relations Client Chrontel gets some welcome press coverage in the French edition of Tom’s Hardware
for their LVDS-to-DisplayPort conversion chips.
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Posted in Client Media Placements
Tagged Chrontel, DisplayPort, French Trade Press, Horowitz, LVDS, press release, public relations, Tom's Hardware, website design
Invest Sweden Director Recommends My Work
Spencer is a highly capable business and technical marketing resource who executed about a dozen projects for me since 2001. He is very easy to work with, and very good at developing and delivering Marcom and PR projects for technology companies. I found him to be exceptional at technical and business writing, and at interfacing with editors of leading high-tech publications. In our last project for the Swedish company Effnet, Spencer’s work generated over 100 telecom press articles world wide.
–Richard Stamm, Area Director
INVEST SWEDEN-North America
Public Relations Client covered in Japanese Trade Press
Parade Technologies embedded DisplayPort (eDP) announcement is covered by Nikkei Electronics.
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Posted in Client Media Placements
San Jose City Council Appoints Horowitz to Airport Commission
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Posted in Client Testimonials
Tagged Airport Commission, Government Affairs, San Jose City Council
Horowitz Public Relations client wins county-wide election
Horowitz client Deputy District Attorney Julia Alloggiamento won her countywide judicial race on June 8th. Despite being outspent by the opposition 4-to-3, Deputy DA Alloggiamento won by 14 points.
“Spencer made a direct and very significant contribution to my margin of victory. With great style and insight, he created clear and persuasive messages for my judicial campaign. … I was grateful to have Spencer as a key member of my campaign team.”
–Santa Clara County Superior Court Judge (elect) Julia Alloggiamento
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Posted in Client Testimonials
Horowitz Public Relations earns Digitimes media story
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Posted in Client Media Placements
Horowitz Public Relations earned media: EETimes Europe
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Posted in Client Media Placements
Chrontel Releases Two Chips for New DisplayPort Standard
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Posted in Client News Releases
Parade Intros New SATA III silicon
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Posted in Client News Releases
Leading Venture Capital Firms Check Out Swedish Startups at Annual Silicon Valley Summit
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Posted in Client News Releases
Horowitz has excellent contacts
Spencer worked as the PR specialist for our fabless semiconductor company, and in particular wrote and distributed all press releases. Spencer’s knowledge and expertise were evident in his work as he could quickly take a product concept or data sheet and develop a written release for us. He also had excellent contacts to ensure that our communications were widely seen in the right publications.
–Scott Howarth, COO, Chrontel
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Posted in Client Testimonials
Horowitz is ‘invaluable’
His experience is invaluable in getting your message picked up by global publications.
–Rich Miller, VP of Marketing, Discera
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Posted in Client Testimonials
New Java™ Technology SoC Simplifies Smart Infrastructure Developments
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Posted in Client News Releases
Horowitz advice and deliverables always on point
Spencer has done a tremendous job raising the profile of BridgeCo AG. We really value his input on marketing and communication issues. His advice and deliverables are always on point, on time and on budget.
–Christof Heidelberger, CEO/CTO/Founder, BridgeCo AG
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Posted in Client Testimonials
Real-Time Java(TM) Technology Monitors Traffic, Patients and Products
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Posted in Client News Releases
CNN President praises Horowitz
How refreshing to read a literate, intelligent first draft of a release.
–Jon Klein, President of CNN and former executive producer at 60 Minutes is also the former CEO of Feedroom, a Horowitz client.
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Posted in Client Testimonials
Autodesk thanks Horowitz for “fine editorial work.”
Horowitz client Autodesk scribbled this hand-written thank you note for my contribution to their mobile commerce marketing efforts.
Mitsubishi thanks Horowitz for outstanding effort
Horowitz worked with client Mitsubishi to prepare a unified 1394 interface specification for the OpenCable consortium. This project resulted in Mitsubishi being credited as a co-sponsor/originator of the official specification.
My Newest PR Client Scores TWO Placements in their #1 Target Media: EETimes
My newest client is a silicon valley semiconductor IP developer, Uniquify. In our initial media campaign–announcing their patent on a memory controller design innovation–we scored TWO separate placements in their no.1 media target, EE Times:
DDR2/DDR3 memory controller calibration IP for ASICs and FPGAs
Good timing: Memory IP
And here’s the release that drove the coverage:
Silicon Valley Startup Granted US Patent on Critical DDR2/DDR3 Timing Innovation for Chip Designs | Business Wire
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Posted in Client Media Placements, Client News Releases
Tagged ASIC, commentary, corporate announcement, EETimes, executive writer, IP, media campaign, op/ed, PR, press release, product announcement, public relations, Silicon Valley, white paper