Content Marketing

Successful communication with technologists, business executives and investors requires specialized marketing skills.

I have a verifiable track record of creating highly effective content for innovators in a wide variety of technologies. My clients include global brands—General Electric, Autodesk and the Swedish Government—as well as hundreds of emerging technology stars in IoT, cloud computing, enterprise software, robotics, automation and semiconductors.

My writing has been published in EETimes, Electronic Design and other industry publications, as well as niche outlets, like e-Drive Magazine and DigiKey.com. Along the way I’ve led PR campaigns that earned my clients industry awards, and authored executive summaries and business plans that attracted $100M+ in early stage equity investments.

As a degreed engineer and IEEE member, I know your audience. I create content marketing deliverables that educate and persuade potential customers, partners and investors. Allow me to help position your company as a thought leader.


SERVICES

Communication Strategy:

Conceive and develop corporate and product messaging. Research and analyze product and corporate benefits, competitive position and market landscape to create supporting storylines.

Content Research & Authorship:

Research and author press releases, white papers, contributed articles, case studies, executive summaries, blog posts, newsletters, brochures, annual reports, advertising copy and web content.

Management Support:

Research and author executive speeches, talking points, op/eds and high-stakes presentations.

Outsource Writing & Marcom:

Support PR agencies, corporate communication departments and senior executives with discreet outsource writing services.

Tactical PR Execution:

Manage PR programs and media relations, including corporate and product launches. Earn media placements through proactive pitching and effective editor liaison.

Website Development:

Rapid website design and deployment using WordPress. Advise on content strategy, developing original content as needed.

Investor Relations:

Research and author equity-raising business plans and executive summaries, including demand forecast models and pro forma financial statements that justify investment valuations.